The Chicago showroom for Kimball Office Furniture invites thousands of visitors each year to experience the product portfolio of their growing brand. A refresh of the space in advance of the Neocon show in 2015 included an inviting new approach to lighting and flow and used furniture components as memorable sculptural elements.
Physical form, color, light, and imagery have been essential to EY as they’ve capitalized on their iconic Times Square address. Display windows have used sculpture, video, print, and other mediums to express the EY brand and key milestones for the company and engaged the countless millions of passersby who have experienced the brand on foot.
Other work for EY has included event signage, print design, and the development of guidelines for applying their brand standard to architecture, physical, and space design.
Design work for Aflac included the design of its annual corporate citizenship report, recruiting and on-boarding materials for new hires, as well as print work to support various internal and external campaigns.
Work for the Vinyl Institute includes a comprehensive brand strategy for the ‘Material for Life,’ including the development of its visual identity, digital and print strategy, design and implementation of physical assets for trade show booths and other events, and integrated branding for the redesign of the organizations’ Washington, DC headquarters.
Ancillary work for the VI has included the design, launch, and continual refinement of the ‘Vinyl in Design’ educational platform, materials to support advocacy activities and other industry events, and most recently the branded launch of a sustainability initiative.
As Pfizer grew, the design of the lobbies and other common spaces in its New York headquarters provided an opportunity to use the built environment to express its brand and tell a story. Form, texture, light, and signage helped to support not just the Pfizer logo, but the image it sought to convey about its approach its work, its people, and the impact it makes for communities. Work included a campus unification plan and the design of its campus ‘hub’ to boost employee morale, as well as the use of science-based artwork to show the creative power of the sciences.
Trade show exhibits for Dwell on Design and Dwell New York helped to engage with members and the design public and served as a backdrop for important event gatherings. Other work for ASID included office signage for their temporary national headquarters, visual identity development for new events and initiatives, and various print pieces to raise money and awareness for ASID programming.
Museum displays helped to create a space for outreach activities meant to teach tolerance. Using physical form and multimedia elements to create an abstraction of Anne’s bedroom that served as a backdrop for those teachings. Work also included historical exhibits, displays for artifacts, video footage, print materials, signage and lighting for the event space.
For BIFMA, brand has been essential to the launch and growth of a sustainability standard for a large and complex industry. Work included not just the development of the look and feel of the performance program, but the platforms and tone of voice used to talk about it. Additional work has supported the execution of an annual leadership conference, educational and training resources, as well as signage and other materials for the organization’s office is Grand Rapids, MI.
As the city of New York invests in revitatlizing an important part of the city, work with the South Street Seaport Museum has helped the museum team use its historic buildings and ships to provide interactive exhibits, education, and unique experiences for visitors of all ages.
For the Chlorine Chemistry Division of the American Chemistry Council, design has allowed a decades old industry to tell its story in a new and accessible way. Through print products and digital assets, ‘The Element of Surprise’ campaign has changed the conversation about the surprising contributions the industry makes to daily life and has equipped the group with dynamic assets they’ve used to educate students and consumers, boost their social presence, and engage with stakeholders at numerous events.
Creating memorable displays helped PROOF give voices to the unheard and connect people during an emotionally charged conversation. Exhibits provide a backdrop for events that bring awareness to timely social justice issues.
Large-scale installations for the UN helped to celebrate key milestones for the global organization and raise awareness for programs and initiatives both at the New York headquarters and at sites around the world.
A staging and lighting package helped the US Green Building Council engage with conference attendees at GreenBuild 2010 in Chicago.
As part of the 60th Anniversary of Scrabble, Hasbro donated $50,000 and partnered with Clothes Off Our Back to feature SCRABBLE: Diamond Anniversary Edition Game boards signed by celebrities during event game play. Players earned the chance to vie for the championship on a one-of-a-kind SCRABBLE: Swarovski Encrusted Board Edition featuring more than 30,000 sparkling crystals. The unique board, when auctioned at the event, helped to raise money for St. Jude’s Hospital.
Signage, displays, and guest room prototypes helped Starwood Hotels express the refreshed look and feel for its Le Meridien and Sheraton brands. Materials were used to convey aspects of the brand to internal and external stakeholders at investor events to demonstrate the value of boutique brands.
